Summer is quickly approaching, and for many business owners, this is the busiest time of year. Second only to the holiday season, summer brings tourists and locals to your shop, which can increase sales potential tenfold. However, are you doing enough to capture their attention and make a sale? In this series of articles, we’re going to explore how you can make the most of summer. Further, address your insurance needs with an Orlando General Liability Insurance policy.
Tailor your marketing strategies.
Tailor your monthly newsletters, blog topics and promotional tactics to any and everything summer that fits with your brand and retail store’s products or services. Give your newsletter a fun, vibrant summer theme complete with bright colors and summer designs and pictures that match your newsletter topic for that month. If you’re a clothing retail store, you could write blog posts about summer fashion tips or new summer clothing trends. Be sure to promote these posts via your social network platforms, explains Signs.
Summer is the time of year where people spend the majority of their time outdoors. Do your best to host outdoor fundraisers, community events, bake offs, and other events that will get people interested in your business. Consider hosting these events at lakes, beaches, pools, and ballparks. Plus, what better way to get to know your customers than by hosting a fun-filled outdoor activity? Be sure to offer promotional coupons and require your employees to wear uniforms with your logo on it.
Create your own event.
It doesn’t have to be a grand opening or a store anniversary for you to reap the benefits. Hold an open house at some point during the summer. A good time might be right before or during a big summer sales event or maybe during a period that’s normally very slow so it can help bring people into your retail store. Invite community members, local leaders, potential customers, business associates and other local businesses. Open houses allow these people to meet and greet with the owner and employees, as well as see how your business operates and learn about your products and services.
About Newman Crane & Associates Insurance
Deciding what coverages you need and what limits and deductibles make the most sense can be tricky. Since 1965, Newman Crane & Associates Insurance has been helping Central Floridians make sense of their options and make the smartest choices for their circumstances. We encourage you to contact our friendly, experienced, and capable team today. Call us at (407) 859-3691 for a consultation.