Orlando Business Insurance: Excelling at Customer Service in Retail

As the owner or manager of a retail establishment, your top priority is ensuring the success of your store. This means knowing how to manage finances, having the right Orlando business insurance coverage, and employing the right people. You want your employees to excel at customer service. Here are some ways that your staff can offer the best customer experience possible to your guests.

Remember that one bad experience can wipe away years of good experience. When a customer enters your store, they want to feel welcomed, valued, and feel that their time and money is well spent. You should treat each customer as if they were a guest in your home; with respect and an accommodating attitude.

Promote customer loyalty. This could be something as simple as remembering your customer’s name, or asking them how their last purchase worked out for them. Little things like this can make your customers feel appreciated, which means they’ll be more likely to keep coming in and more likely to refer your business.

Be prompt and reliable. Understandably, customers prefer to shop at stores where the staff attends to them in a timely manner and follows up on their promises. A customer should not have to wait at a cash register for a sales associate to ring them up, and if they were told an item had been put aside or on hold for them, it should still be there if they arrive when they said they would.

Know when it’s okay to bend the rules. You may have that one employee that follows policy by the book. While this is an admirable trait, it could actually end up hurting the overall customer experience. Most customer requests are not unreasonable. Empower your employees to find ways to satisfy their customers without hurting your bottom line.

At Newman Crane, we specialize in Orlando, Florida insurance policies for retail businesses to protect you from a number of potential losses, including liability and property damage (fire, storm damage, vandalism or roof leaks, for example). Contact us today or fill out the convenient form on this page.