Orlando Business Insurance: Utilizing Social Media

Orlando Business Insurance: Utilizing Social Media

Social media plays an essential role in connecting your Orlando business to your consumers. Many platforms can be used to boost sales and gain attention from prospective customers. It is important to know that different businesses should utilize social media in different ways, as one formula does not fit all. Here are 5 tips to help you with your social media marketing plan.

Don’t try to do too much. There are many social platforms that are commonly used by businesses; Facebook, Twitter, LinkedIn, Google+, Pinterest, and Instagram. Does that mean you should open an account in each one? No; focus on one that you already know how to use. Once you have your strategy in place, explore other options.

Only use resources on effective social media campaigns. Learn what works and what doesn’t. Look at your competition, are their Facebook posts getting “likes”? How about their Twitter feeds, are they being re-tweeted? Look at negative feedback as well, as this is a good indicator of what not to do.

Don’t miss branding opportunities. When you set up your social media accounts, be sure to fill out every piece of information, and be consistent across all platforms. Understand what branding is and why this should be your focus in any marketing plan.

Listen. The purpose of social media is to engage with your customers in an effective way. Pay attention to what people are posting on your pages, and respond in a professional, attentive, and courteous way.

Keep your profiles active. When customers see an inactive social media profile, they assume either that your company has gone out of business, or that your staff simply does not care enough to engage with their consumers. It’s better to not have a Facebook page at all, than to have an unmanned profile.

At Newman Crane, our specialists will create a business insurance package tailored to the specific needs of your company. To learn about how we can complement your current Orlando business insurance liability policy, call our office at 877.874.4673 or fill in the convenient form on this page.

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